Capture Hearts with Our Mofusand Collection: A Wholesale Wonderland
Step into the whimsical world of Mofusand with our exclusive wholesale collection. This trendy and popular product line offers a delightful array of items that blend functionality with irresistible charm, perfect for retailers looking to captivate customers with unique, joy-inspiring products.
The brand’s rapid growth and dedicated fan base make it an excellent addition to any store looking to tap into the kawaii market. Watch as these charming products captivate your customers and bring a touch of magic to your store inventory.
Browse our full Mofusand collection below and register for a wholesale account to view pricing and place your order.
Clever Idiots Inc. is an official North American distributor of licensed Mofusand merchandise.
Mofusand Blind Boxes:
- Figurines: Featuring adorable cats in various themes like fried shrimp, shark costumes, slides, animal costumes, and aquarium attire.
- Soft Vinyl Figures: Larger, movable figures with cats dressed as different animals.
- Desk Clocks: Fruit-themed mini clocks, perfect for desks or shelves.
Mofusand Towels:
- Charm Towels: Add a splash of charm to your shelves by blending playful design with everyday practicality.
Mofusand is derived from the Japanese phrase “mofu mofu,” meaning “soft and fluffy.”
Key Features for Wholesale Buyers
- Quality Materials: Made from durable PVC and soft cotton—built to charm and last.
- Accessible Price Range: MSRPs between $8–$16 offer flexibility across budgets.
- Collectible Fun: Blind boxes drive discovery and encourage repeat visits.
- Functional Whimsy: From plush towels to vinyl figures, each item blends everyday use with playful design.
Why Stock Mofusand
- Irresistible Aesthetic: Mofusand’s cat-in-costume charm taps into the heart of kawaii culture.
- Cross-Generational Draw: Kids and adults love the cuteness!
- Easy-to-Gift: Low price points make them ideal for casual gifting, party favors, or surprise-and-delight moments.
- Highly Collectible: From blind boxes to character towels, these playful pieces invite collecting and repeat visits.
- Social Media Gold: Eye-catching designs that invite sharing (and tagging your store!).
The Mofusand Story
Mofusand is a character series created by the Japanese illustrator Juno, also known as Junko Noji. Mofusand features a variety of adorable cats dressed in different costumes, often resembling food items, animals, or even iconic Japanese artworks. These whimsical and cuddly illustrations quickly captured the hearts of kawaii enthusiasts worldwide. Since its inception, Mofusand has grown from a social media sensation into a beloved character brand, known for its heartwarming and delightful adventures.
Key Milestones
- 2017: Juno began sharing Mofusand illustrations on social media, where they quickly gained a dedicated following. The illustrations featured cats in various costumes, which soon became popular as digital stickers and in other forms of digital content.
- 2019: As Mofusand’s popularity grew, the brand expanded internationally. Partnerships with respected Japanese companies brings Mofusand merchandise to a global audience.
- 2020-2023: The brand’s popularity soared even further, leading to collaborations with major retailers and the introduction of an expanded product line, as well as the opening of dedicated Mofusand cafes.
- 2024: Mofusand maintains its strong presence in the kawaii market with further product releases and events. Themed exhibitions continue to draw crowds, and the brand’s merchandise line expands with even more innovative designs. The popularity of the characters shows no signs of waning, with fans eagerly awaiting each new release.
