About Clever Idiots

Clever Idiots Inc. is a leading U.S.-based distributor of Japanese pop culture merchandise, established in 2011. Our quirky name often raises eyebrows and smiles, and that’s just how we like it! Inspired by the delightful fusion of cultures in our work, “Clever Idiots” reflects our dedicated, strategic approach and our playful, risk-taking spirit. It’s a constant reminder to take our work seriously, but never ourselves. That’s the Clever Idiots’ way!

 

Our heartfelt mission? To infuse the North American market with the distinctive charm, vibrancy, and creativity of Japanese pop culture. We’re not just importers; we’re curators of delight, handpicking extraordinary products that sprinkle whimsy into everyday life. Whether it’s a cuddly character, a burst of color, or something irresistibly quirky, each item we offer is designed to make you smile.

 

What sets us apart is our deep understanding of both Japanese and American cultures. We bridge East and West with ease, fostering strong relationships with Japanese manufacturers and designers. This allows us to curate a selection of products that blend the best of both worlds harmoniously. Every item we distribute is a testament to our shared dedication with our Japanese partners, embodying high quality and genuine uniqueness.

 

As we look towards the future, we’re excited to continue serving our customers with captivating product lines and nurturing our relationships with our Japanese partners. Each new launch is an opportunity to further immerse our audience in the fascinating world of Japanese design.

 

At Clever Idiots, we don’t just sell products; we share experiences, promote cultural understanding, and above all, spread joy. Seeing our customers smile is the greatest reward and motivator in our journey.